Camera Essay Example | Topics and Well Written Essays - 2000 words

Camera - Essay Example Until the execution the power is in the hands of the state, but later, the forces which control the action and the reaction are out of control, more in the hands of the public, the media, and the system. The impact which a picture has on the audience and that which a government has on the masses are greatly subject to individual response and collective reaction. "Like the state, the camera is never neutral. The representations it produces are highly coded and the power it yields is never its own" ("The Burden of Representation: Essays of Photographies and Histories" (John Tagg 2006). The production of the picture taken by the camera is always subject to the point of the view of the photographer. The camera is more powerful than the cameraman. The biases, opinions of the photographer are captured with more depth and detail through the lens of the camera. The picture contains in it messages which are very subjective. The impact is unforeseen. The range with which a camera covers is wider than the vision of the photographer. Many times the impact is more than the expectation. What the eyes see is the expression of influences: perceptual, experiential, and epistemological (John Tagg 2006). The vulnerability and the rawness of the picture are beautifully explained in the book "Raw Histories" by Elizabeth Edwards where she passionately reveals the power which a picture has to shape the history of a government, system or the state. The dynamic role of camera to project different perspective is where the camera's view intersects with the state's vision. Anthropological photographs as 'history' can offer insights into the role of governance, as well as articulate history of past actions. The rawness of interpretation and the ambiguity of perception with which a photograph is loaded add complexity to it as a form of art. It exposes the vulnerability in all of us in framing, containing and releasing their research potential. (Berg Publishers: Raw Histories. 2002). In the field of history of photography and critical theory John Tagg's work is remarkable. His work "The Burden of Representation: Essays of Photographies and Histories" "( John Tagg. 2006). focuses on the importance of a photographic image in the form of archive and display in the museum. His collection of essays concentrates on the history of photography and analysis of its impact on the audience. He cross examines the intersection of power and photographic image. Image can trigger lasting impact on the state as well as the world scene. Camera as an impartial recorder of facts plays an important role in documentation, documentary and governance. His essay powerfully brings out the critical role of camera in projecting an image of the state, for the people of the state. It establishes direct connection between the ruler and the ruled, which crosses over with time with the change of events. Allan Sekula is a photographer, filmmaker, writer and critic In his essay "The Body and the Archive," Alan Sekula examines that the archive is rooted in the culture of this century. The operation of the archive became a device for regulatory control. It led to class and classification, as the basis for photographic interpretation. The apparatus of the camera played a key role in

Aldi, Lidl and Netto Supermarkets Case Study Example | Topics and Well Written Essays - 1000 words

Aldi, Lidl and Netto Supermarkets - Case Study Example The macro economic players include government's regulations, global economic trends, development of technology, and social aspects of living. Analysis of the business environment is very important before coming up with a marketing strategy. The marketing style adopted by the three supermarkets (Aldi, Lidl and Natto). The most important players to consider when designing a marketing scheme are the clients and the competitors so that the buyer behaviour can be manipulated to benefit the business by purchasing more while keeping a competitive advantage over competitors (Creevy 2008). Basically the current business environment shows that the number of buyers is reducing as the credit crisis has led to loss of jobs and the consequence of this is reduced purchases as many people cut down of some expenditure. The current estimated consumer cut down is about 57%. The prices of basic products increased considerably over the past few years according to the Mysupermarket.co.uk estimated at 11% per year. The three supermarkets are struggling very had to stay at the top of the business and also venturing into other countries like Germany where they have already won the war. The risk of recession presents an opportunity and the three supermarkets have advertised their land requirements in the media and have predicted an enormous increase (Creevy 2008). The three supermarkets should strife to maintain and increase the market share which is currently at 40% combined with over 500 stores. The marketing mix has been very unique approach as the supermarkets stock assortment of well recognised brands like Nescafe and Heinz plus other Dutch and German products. Over the next twelve to eighteen months, the Aldi, Lidl and Netto supermarkets should improve on their display of products to add glamour. The products range from alcohol brands, bakery, cereals, desserts, sweets, fruits and vegetables, pasta and dried foods, pets and health and beauty. The foods are displayed in fridges and this offers wide-ranging effects of sausage and other snacks. The aisles should be designed in attractive manner in that the discount tags are colorfully displayed with the clothing stacked in an organized manner (Leroux 2009). To diverse the product portfolio, the supermarkets should provide seasonal delicacies like barbecues. Aldi, Lidl and Netto should adopt price cuts and give offers in order to keep up with the competition from other players in the market like Tesco which is greatly competing with them. The current statistics reveals that the value line of Tesco products is lower making these gods cheaper than those offered by Aldi, Lidl and Netto (Leroux 2009). These supermarkets should now realise that customers are very informed and they a understand that discounts do not imply poor quality hence if the use of offering discounts as a marketing strategy is implemented, then the supermarkets are bound to increase their sales by a greater margin. Lidl property director has confirmed that the supermarket is ready to take an extra mile in order to keep competitors at bay and this would include stocking and dealing in any product that would make commercial sense (Duxbury 2008). For this purposes the supermarkets have placed their interests to purchase land on the media as mentioned before, this is as a result of property slump. The supermarket need to maintain good working